- for coaches leaving calls on the table
You sell a $500-$10K+ offer, but your page still reads like a $49 ebook.
You’re getting clicks. Maybe even calls. But you know that pause right before “let me think about it”? That’s not your coaching. That’s your page.
- Delivered in 48 hours. Full audit of your page + your headline section rewritten and ready to paste. Credited toward your rebuild if you go ahead.
WordPress · Framer · GoHighLevel · Systeme.io · ConvertKit · Kajabi · Mailchimp - built on your stack, you keep the login.
THE 30-SECOND CHECK
One number decides whether your traffic becomes income.
Almost no coach I meet knows theirs. Not because they’re careless, because nobody ever told them this was the number that mattered.
Out of every 100 people who land on your page, how many book a call?
Not "a few." Not "it depends." The number. Ninety seconds to find it: bookings in the last 30 days, divided by page views in the same 30 days, times 100. Your page builder or Google Analytics has the views. Calendly or your inbox has the bookings. That’s the whole calculation.
Across a large study of paid-traffic landing pages, the average was 2.35%. The top 25% hit 5.31% or better. WordStream benchmark data, paid traffic, not coaching pages specifically, but the shape holds.
If you don't know your number
That's the first leak. You're spending on traffic, content and ads - all pointing at a page you've never measured.
Flying blind is expensive.
You know it and it's 6+
You're in good shape. You probably don't need me - and I'd rather say that now than take your money.
Genuinely. Close the tab.
It's under 3
You're losing booked calls every day. And you've probably been blaming your traffic, your niche, or your offer for something the page is doing.
It was never the offer.
Most coaching pages I open are sitting between 1 and 2%.
Not because these are bad coaches. Because you can't read the label from inside the jar. The page makes perfect sense to the person who built it - and loses the person who didn't.
What happens after you click
You send me your page.
One link. That’s the whole form, no discovery call, no questionnaire, no “let’s hop on a quick chat.”
I go through it as a buyer, not a copywriter.
Screen recorded, top to bottom, every place I’d hesitate, get confused, or leave.
48 hours later it’s in your inbox.
The Loom, your leaks ranked by what each one costs, and three headline rewrites you can paste the same day.
Read the report. If you don’t think it was worth $200, say so and I’ll refund you. You keep the report either way.
BEFORE YOU READ FURTHER
Am I even talking to you?
Two lists. Find yourself in one of them.
This is you if...
You're already getting traffic
Instagram, YouTube, a newsletter, ads, referrals - something. People are finding you.
You sell a program at $500+
Whether they book a call or buy straight from the page.
The clicks are there, but sales are low
Or the calls come in and half of them shouldn't have.
Your bio link goes to a Linktree
Or a homepage. Or a page a designer built who never wrote a line of sales copy.
You have an email list you've barely touched
You know the number. You know the last time you sent something.
You've already tried fixing this
New photos, new offer, new colours. The number didn't move.
This isn't you if...
You don't have traffic yet
No page fixes zero visitors. Build the audience first, I'd just be taking your money.
You're selling under $500
The math doesn't work for either of us at that price.
You want a beautiful brand site
I build pages that do one job: turn readers into buyers. For an award-winning portfolio site, hire a designer.
You need it live this weekend
Fourteen days. I don't rush the copy, and the copy is the part that works.
You want to approve every sentence
You're hiring me to write what converts, not what sounds like you at a dinner party. I'll explain every choice, but if we're arguing about adjectives on day nine, neither of us wins.
This is you if...
You're already getting traffic
Instagram, YouTube, a newsletter, ads, referrals - something. People are finding you.
You sell a program at $500+
Whether they book a call or buy straight from the page.
The clicks are there, but sales are low
Or the calls come in and half of them shouldn't have.
Your bio link goes to a Linktree
Or a homepage. Or a page a designer built who never wrote a line of sales copy.
You have an email list you've barely touched
You know the number. You know the last time you sent something.
You've already tried fixing this
New photos, new offer, new colours. The number didn't move.
This isn't you if...
You don't have traffic yet
No page fixes zero visitors. Build the audience first, I'd just be taking your money.
You're selling under $500
The math doesn't work for either of us at that price.
You want a beautiful brand site
I build pages that do one job: turn readers into buyers. For an award-winning portfolio site, hire a designer.
You need it live this weekend
Fourteen days. I don't rush the copy, and the copy is the part that works.
You want to approve every sentence
You're hiring me to write what converts, not what sounds like you at a dinner party. I'll explain every choice, but if we're arguing about adjectives on day nine, neither of us wins.
Still here?
Then you almost certainly have at least three of the five leaks below. Coaching funnels break in the same five places. Find yours.
Your bio link goes to a menu, not a decision
Linktree. A homepage with six nav items. A services page listing four packages. You've asked someone who was mildly curious for eleven seconds to make a decision with no information. So they make the easiest one available: back to the feed.
The fix: One page. One offer. One button.
Your page sells you, not the life they want
Read your own opening right now. Certified. 10+ years. My methodology. Passionate about helping. If your framework has the word "journey" in it, that's the leak. Nobody hires a coach because of credentials. They hire you because of who they think they'll be in ninety days.
The fix: Lead with the result they want, in the words they’d use with a friend. Credentials move down the page.
You're handling the wrong objection
Most coaches write their page defending the price. Price is almost never the real objection. The real one is "I've bought something like this before and I didn't follow through." They're not scared of losing money. They're scared of being the person who wastes it again. If your page never says that out loud, their brain fills the silence with the worst answer and closes the tab.
67% of lost sales trace back to poor qualification. 2026 landing page benchmark data
The fix: Name the objection before they think it. Attach your guarantee to the fear, not the price.
You have hundreds of leads you've never spoken to
Open your email platform. Look at the list size. Now look at the date of your last send. Every one of those people raised their hand. Most never bought because nobody followed up.
This is the cheapest revenue in your business. No new traffic. No ad spend. It’s already paid for.
The fix: A five-email sequence that runs the moment someone opts in, plus one reactivation send to the list you’ve been ignoring.
The last step is where the deal quietly dies
They clicked. They read. They want it. Then they hit a bare Calendly that says "30 Minute Meeting", or a checkout page that looks like it belongs to a different business. So they book and don't show. Or they reach the payment page, hesitate for three seconds, and close the tab.
Every funnel I’ve opened where the calls don’t convert had the break before the call, not on it.
The fix: A booking or checkout page with a real reason to show up, four questions maximum, and nothing that makes them wonder if they’re still in the right place.
Sound familiar?
Delivered in 48 hours. Credited toward your rebuild if you go ahead.
TWO WAYS TO WORK WITH ME
Find the leak. Then seal it.
Almost everyone starts with the first one.
STEP ONE
The Page Teardown
$200 · back in 48 hours
The fastest way to find out if I’m right about your page.
- Your Leak Report - every leak ranked by what it's costing you
- A 10-minute Loom - me walking your live page top to bottom
- Your headline section rewritten - 3 options, copy-paste ready
- A 15-minute call to walk through it - Optional
You own all of it. Use it yourself, hand it to your designer, or never speak to me again.
Hire me for the rebuild within 30 days and the $200 comes off the price.
STEP TWO
The 14-Day Funnel Fix
$1,500 · live in 14 days
The whole thing rebuilt. Copy first, then built, then handed to you.
- Your sales or landing page - written from scratch, then built
- A 5-email sequence - plus one reactivation email for your dead list
- Your booking or checkout page - rebuilt to qualify and pre-frame
- A handoff Loom - why every section exists, so you can edit it later
- 14 days unlimited revisions after delivery
If you don’t approve the copy, you don’t pay the balance, and you don’t get the files.
Already know you need the rebuild? Skip the teardown
My price is $2,800. The first three clients pay $1,500.
Not a launch discount. I need three case studies more than I need the margin, and you get the version of me that has something to prove.
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Sales/landing page - copy + build $2,000–3,000
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5-email follow-up sequence $500–1,500
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Booking or checkout page rebuilt Rarely offered
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14 days unlimited revisions Billed hourly
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Priced separately at market rate $5,000+
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Yours $2,800
Established freelancers charge $3,000 to $5,000 for this list. Agencies charge $8,000 to $15,000. 2026 market rate data
I’m early. No logo wall. No five-year portfolio. That’s exactly why this works for you. Your page becomes the proof I build the next five years on. You get the founder rate and my full obsession. I get work I can point to. That’s the trade.
2 of 3 founder slots left.
Don't like the copy?
Unlimited revisions for 14 days after delivery.
Still don't like it?
Don't publish it, don't pay the balance.
Worried I'll disappear?
Never more than half up front, the work lives on your account.
Not sure I'm any good?
That's what the $200 is for. Find out for the price of a dinner.
Delivered in 48 hours. Credited toward your rebuild if you go ahead.