Unclear offer
The first screen shows a logo and "Welcome", not what you do, for whom and why it matters.
The fixA headline that names the outcome, with one primary action right under it.
Conversion-focused websites
You see your redesign before you pay anything.
Boris Ngwain, founder of PageWorks Digital
Your traffic deserves a website that converts.
You already have the attention - from Google, Instagram, TikTok, ads, or referrals. I build and redesign websites that turn that attention into bookings, calls, and sales.
Turning traffic fromGoogleInstagramTikTokAdsReferrals
You see your redesign before you pay anything.Boris Ngwain, founder of PageWorks Digital
What I build
Every page is built around one action.
Pretty is not the goal. The goal is the next step: the call, the sale, the quote or the chat. Pick yours.
Coaches, consultants, clinics, agencies
Turn visitors into booked calls
A clear offer, proof placed right before the button, and a booking step that asks only what you need to prepare for the call.
- Calendly, Cal.com, Fresha or Square embeds
- Slot pickers that open WhatsApp pre-filled
- Confirmation pages that cut no-shows
Book a free call
30 min · video
Mon13Tue14Wed15Thu16
9:0011:3014:0016:30
What would you like help with?
Leading my new team
Confirm Thursday 11:30
Products, courses, events, services sold online
Turn visitors into sales
Offer pages that answer objections in the order buyers have them, then make paying easy on a phone.
- Stripe, Paystack, Flutterwave and PayPal links
- Mobile-money-friendly checkout
- Order bumps and upsells where they fit
The 30-Day Skin Reset
Online course · 4.9 ★ (212)
$97$149
Pay with card
Pay with mobile money
Contractors, home services, B2B
Turn visitors into quote requests
Short step-by-step quote forms that qualify the lead, so you know the job before you pick up the phone.
- 3-step forms with photo upload
- Instant price estimators
- Leads to your email, Sheets or CRM
Free quote
Step 2 of 3 · Your project
Wood fenceGateRepair
Length: about 25 m
Postcode: W13 9TS
Add a photo
Next step
Any business that closes in the chat
Turn visitors into WhatsApp chats
Click-to-chat buttons that open WhatsApp with the service, date or package already typed in, so the first message is a real lead.
- Pre-filled messages per service
- Sticky WhatsApp bar on mobile
- Works with WhatsApp Business catalogs
F
Fade & Co.online
Hi! 👋 How can we help?
Hi, I'd like to book a Skin fade tomorrow at 15:00. Name: Kofi
Booked ✅ See you at 15:00, Kofi!
Message
Where attention leaks
Most websites don't fail because they're ugly.
They fail because a visitor lands, can't quickly tell why to choose you, can't find proof, and can't see how to take the next step. So they leave, and the attention you paid for is gone.
Hidden proof
Reviews, results and credentials sit on a page nobody visits.
The fixProof placed next to every decision point, starting in the first screen.
No easy next step
The only button says "Contact us". WhatsApp is a tiny icon in the footer.
The fixBooking, buying, quoting and WhatsApp buttons that follow the visitor on mobile.
Broken on phones
Most traffic from social and ads is mobile, but the site was designed for a desktop.
The fixMobile-first layouts, thumb-sized buttons and text you can read without zooming.
Friction in forms
Long forms, captchas and "DM us to buy" make an easy yes feel like work.
The fixShort, step-by-step forms and pre-filled WhatsApp messages.
Unanswered questions
Price, process, timing, what happens next: the doubts people have before they act.
The fixFAQs and process steps placed exactly where the doubt appears.
Check your own website in 60 seconds Hover a card to see the fix.
Selected work
See all work
Websites built around the next step
Redesign concepts for real businesses and ready-made websites for new ones. Each starts with what slows customers down, then a layout and copy designed to remove it.
AD Medical Aesthetics
A nurse-led aesthetics clinic, rebuilt around clear prices: every treatment priced up front, a request-a-call-back option and a sticky book-online bar on mobile.
Lifesong Church
A Jesus-centred church family in Tampa Palms, rebuilt to welcome first-time guests: a quick plan-your-visit form, clear service times and one tap to watch online.
GlossLab
A mobile car detailing site built to book from the phone: instant prices by vehicle size, before-and-after results and a sticky WhatsApp or get-a-price bar on mobile.
Brightside Dental
A family dental clinic site built for nervous patients: clear treatment prices, a short appointment request form and a sticky call or book bar on every phone screen.
See all my work
11 projects · redesign concepts and ready-made websites
7 niches, 7 templates
Open the template shop
Niches where a fast website pays for itself
I researched which businesses get attention online but lose it on their website, and where a clear, simple site moves the needle fastest. Each niche has its own conversion-built template.
Home services & contractors
Quote & inspection requestsHigh job values, and customers compare two or three contractors online before calling. Many still run on a Facebook page or a dated template.
Med spas, skincare & beauty
Treatment bookingsClients discover them on Instagram and TikTok, then check the website for prices, results and trust before booking.
Coaches & consultants
Booked discovery callsThey already have an audience on LinkedIn, Instagram or podcasts. The site has one job: turn that attention into booked calls.
Barbers & hair salons
Chair bookings on WhatsAppHair salons are among the least likely local businesses to have a working website, yet clients book every few weeks.
Dental & private clinics
New-patient appointmentsEach new patient is worth years of visits, and nervous patients research carefully. A clear, calm site directly affects bookings.
Home services & contractors
Roofing & Home Services
Built around the free inspection: emergency strip, "signs you need a roofer" checklist, materials explorer and insurance-claim steps.
$149template files
Done for you from $398. Free concept first, pay when you're happy.
Med spas, skincare & beauty
Skincare & Spa
Calm, premium studio site: treatment menu with prices and times, skin-concern finder, first-visit guide and gift cards.
$149template files
Done for you from $398. Free concept first, pay when you're happy.
Coaches & consultants
Coach & Consultant
Personal-brand site for coaches: programs, proof, and a call-slot picker that opens WhatsApp with the time already filled in.
$149template files
Done for you from $398. Free concept first, pay when you're happy.
How I work
Design comes last.
Before I choose a colour or a font, I answer seven questions about your customer. The design is built around those answers.
The 7 questions
- Who is your customer?
- What are they looking for?
- What makes them trust a business like yours?
- What do they need to know before acting?
- What action should they take?
- What currently slows that action down?
- How can the website remove that friction?
STEP 01Free
Research
I study your current site, your reviews and socials, your competitors and where your traffic comes from.
STEP 02Free
Find the leaks
I list exactly where visitors drop off: unclear offer, hidden proof, buried buttons, broken mobile layouts.
STEP 03Free
Redesign concept
I design and build your new homepage concept around your one main action.
STEP 04
You review it
You get a private link and screenshots. No obligation. If it does not make the difference obvious, you walk away.
STEP 05Fixed price
Build & launch
Once you approve a fixed price, I build the site, connect WhatsApp, bookings, forms or payments, and launch on your domain.
STEP 06
Measure & improve
After launch we look at clicks, calls, chats and bookings, and adjust what is not working. Results are measured, not promised.
Free website check
Is your website converting or just existing?
Open your website on your phone and tick what is true. Honest answers only.
Ways to work together
Start free. Decide later.
Fixed prices agreed before any work starts. No surprise invoices.
Redesign concept
I audit your website and design your new homepage, so you can see the difference before spending anything.
$0
No obligation
- Conversion audit of your current site
- New homepage concept around your main action
- Private preview link + screenshots
- Honest notes on what to fix first
Main service
Website build or rebuild
Your live, mobile-first website, written and designed to turn your existing traffic into calls, sales, quotes or chats.
$500from
Fixed price, quoted after the concept
- Conversion copywriting + mobile-first design
- One clear action on every page
- WhatsApp, booking, form or payment set-up
- Proof, FAQs and trust where decisions happen
- SEO basics: titles, descriptions, schema, speed
- Launched on your domain, tested on real phones
Ready-made template
A conversion-built website for your niche, fast and on a smaller budget, with your details already filled in.
$79from
Delivered within 24 hours
- 9 templates across 7 niches, HTML or WordPress
- Your business details pre-loaded
- Optional done-for-you launch + hosting
- Developer licences for client projects
Design + copy
Taking on new projectsUsually replies on WhatsApp within a few hours
About
Hi, I'm Boris. I sell conversions, not colours.
I'm a conversion-focused web designer and copywriter, and the founder of PageWorks Digital. I work with businesses that already get attention, from Google, social media, ads or word of mouth, but whose website lets too much of it walk away.
My job is simple: when someone lands on your site, they should understand what you offer, see why people trust you, and take the next step in under a minute on a phone. That step might be booking a call, paying, asking for a quote or starting a WhatsApp chat.
I work remotely from Cameroon with clients worldwide. My hours overlap with the UK and Europe, and you can reach me directly on WhatsApp.
Design + copyOne person, one voice, no hand-offs
WhatsApp-firstFast replies, no ticket systems
Concept firstYou see it before you pay
Do you only work with local businesses?
No. I work with any business that already gets attention, from Google, Instagram, TikTok, ads, referrals or an email list, and needs a website that turns it into booked calls, sales, quotes or WhatsApp conversations. Local service businesses, clinics, coaches, consultants and online brands all fit.
Why would you design a concept for free?
Because showing beats telling. If my concept does not make the problems with your current site obvious, I have not earned the project.
What if I don't like the concept?
Then you have lost nothing. No contract, no pressure, no chasing.
How much does a website cost?
Every project gets a fixed price, agreed before any work starts. One-page builds and rebuilds start from $500. Multi-page sites, booking or payment integrations and extra copywriting are quoted on scope.
How long does it take?
A one-page site can be live within 24 to 48 hours of your approval, once I have your content and access to your hosting. Larger sites get a clear timeline upfront.
Will a new website guarantee more customers?
No, and be careful with anyone who promises that. A better site removes friction and makes it easier for interested visitors to act. Results depend on your traffic, offer and follow-up, and I will help you measure them.
Can you connect WhatsApp, bookings and payments?
Yes. Click-to-WhatsApp with pre-filled messages, Calendly or Cal.com booking, Fresha or Square appointments, and payment links from Stripe, Paystack, Flutterwave or PayPal.
Who owns the website?
You do. The files, the domain and the hosting stay in your name.
Free redesign concept
Let me show you what I mean.
Send me your website. I'll study it, find where visitors drop off, and build a concept of your new homepage around your main action. Free, and you decide what happens next.
Request received
Thank you. I'll study your website and get back to you within one working day. Want to speed things up? Send it on WhatsApp too.
Send on WhatsApp